The Haddad Family

The Haddad Family are one of Australia’s most loved creator households, captivating millions with their authentic blend of humour, family life, and cultural storytelling. Since 2014, parents Alex and Belinda, alongside their three children, have turned everyday chaos into engaging content that resonates across generations. With 42 million views in the past year, multiple viral posts surpassing 5M views, and a highly engaged audience of predominantly young families (76% female, 79% aged 18–34), they’ve built a trusted community that sees them not just as creators, but as an extension of their own families.

For brands, the Haddads deliver more than reach—they deliver results. Their Aptamil campaign evolved into a long-term ambassadorship, while collaborations with Garnier, Bega, Warner Bros, Shein, Roborock, L’Oréal, The Cheesecake Shop, Uncle Tobys, and more highlight their ability to consistently drive ROI and repeat business. Every partnership is seamlessly integrated into their storytelling, ensuring content feels natural, relatable, and impactful. Representing the voice of modern Australian families, the Haddads prove that family storytelling—when done with humour, honesty, and heart—can achieve both cultural significance and commercial success.