The one-stop powerhouse for Talent, Creative, Marketing, and Casting.
JRM Group is a one-stop powerhouse for Talent Management, Influencer Marketing, and Casting Services operating across Australia, New Zealand, and Asia. We are inclusive by design, and visionary in execution. Managing the stars of today and casting the campaigns of tomorrow.
All roads lead to JRM, because we didn’t just build a lane, we built the highway. Welcome to the future. Welcome to JRM.
The JRM Story.
The JRM Story.
Disruptive. Elevated. Culturally fluent. Visually iconic.
JRM Group doesn’t fit into one lane, we build the entire highway.
We champion untold stories, redefine representation, and drive innovation across Talent, Creative, and Casting.
Born in 2014, JRM Group was never meant to fit into the industry; we were built to reshape it.
Over the past 11+ years, we’ve grown into a one-stop powerhouse for Talent, Creative, and Casting across Australia, New Zealand, and Asia. Trusted by global brands, led by purpose, and powered by representation.
From casting calls to creator campaigns, we connect culture to commerce, talent to opportunity, and ideas to audiences that matter.
We didn’t just build a lane, we built the highway. Today, all roads lead to JRM.
You don’t fit in one lane. Neither do we.
Welcome to the group redefining the game.
Welcome to JRM.
AIMCO Awards 2024
Best Talent Management Agency
Runner-Up
“Diversity isn’t a checklist — it’s our foundation.”
Backed by the trust of the world’s most recognised brands. Powered by partnerships with the world’s most influential companies.
At JRM Group, trust is not given, it’s earned. The world’s most recognised brands choose us because we deliver more than representation; we deliver results that resonate on a global scale.
We didn’t just join the industry, we rebuilt it.
JRM Group was created to challenge everything the industry told us was “normal.” We saw outdated systems, narrow definitions of beauty, and a lack of inclusion so we did what disruptors do. We tore up the old script and wrote our own.
Today, JRM Group is an award-winning, full-service powerhouse operating across Australia, New Zealand, and Asia. Representing talent, driving creative strategy, and delivering premium casting services for some of the world’s most recognisable brands.
At our core, we’re more than an agency. We’re a movement. A team. A highway of opportunity.
Our strength lies in the partnerships we build. By working hand in hand with the world’s most influential companies, we create opportunities that redefine what’s possible for both our talent and our clients.
With three powerhouse divisions; Talent Management, Influencer Marketing, and Casting We’ve built a unique ecosystem that drives culture, commerce, and creativity forward. This is more than collaboration; it’s power in action.
Backed by trust. Powered by partnerships. That’s the JRM Group difference.
Our Team.
Rebecca Townsing
Ceo & Visionary Founder
Madison Lee
Influencer & Content Creator Agent
Ella Dolan
Talent Strategy & Campaign Lead
Alex Riddell
Booking Agent
Aimee Duroux
Junior Influencer & Content Creator Agent
Cassandra Grisolia
Admin & Talent Relations
Talent.
JR Management is the original heart of JRM Group, a trailblazing talent agency proudly representing a diverse roster of models, actors, drag artists, commercial/lifestyle talent, digital creators, UGC and performers of all backgrounds. From children to seasoned professionals, our talent reflects the future of entertainment and media.
Creative.
JRM Creative is the Influencer Marketing powerhouse delivering campaigns at scale. From strategy to execution, we manage full budgets, multi-creator activations, high-volume content, paid media, and reporting with precision. Trusted by global brands, we drive cultural impact through influencer-led campaigns while also producing authentic, conversion-driven UGC that complements larger strategies. Whether it’s one creator or one hundred, JRM Creative delivers results that matter.
Casting.
JRM Casting is the ultimate casting partner. Smart, efficient, tech-savvy, and unapologetically inclusive. From global brand campaigns and government projects to TV, film, digital, live performance, and major theme parks, we cast it all. Whether you need real families, professional performers, niche talent, models, or thousands of extras, we deliver the right faces at speed and scale. No brief is too big, no event too complex. If it needs talent, JRM Casting makes it happen.
