Salt & Charcoal

Chris and Bec are the adventurous duo behind Salt and Charcoal, one of Australia’s most exciting and impactful travel creator brands. In 2020, they made the bold decision to leave traditional careers behind to live a life of freedom, experiences, and storytelling. When Covid halted their planned global adventure, they pivoted to explore Australia by motorhome—transforming a challenge into their signature style of authentic, breathtaking travel content.

Today, Salt and Charcoal has grown into a global travel platform, inspiring millions across TikTok, Instagram, and their website. Their storytelling combines cinematic reels, practical destination guides, and raw, relatable insights into life on the road and remote working. From their 6.7M-view Philippines itinerary reel to their 2.6M-view Australian road trip reel, Chris and Bec have mastered the balance of aspiration and accessibility—showcasing dream destinations while empowering audiences to pursue adventures of their own.

Their numbers speak to their influence: 171M+ TikTok views, 1.6M+ TikTok likes, 227K TikTok followers, 5.6% engagement rate (above industry average), alongside 9.1M+ Instagram reach, 4.4M+ views, 277K interactions, 48K followers, and 194K profile visits in just 12 months. Their top paid collaborations, including Hilton (400K views) and Sealink Ferries (765K views), further prove their ability to deliver impact for brands while maintaining authenticity.

What makes Salt and Charcoal unique is their storytelling ethos: beautiful, cinematic content grounded in real experiences, resilience, and freedom. They are more than travel influencers—they are guides, creators, and modern nomads inspiring a generation to choose stories over stuff, adventure over comfort, and connection over convention.