JBL Content
The Brief
JBL UGC Campaign to power product launches.
JBL is trialling paid UGC in 2025 to complement its existing marketing. The idea is to run quarterly briefs around 3 hero products, working with 3–4 creators per product.
The Results
X6 CREATORS
The first wave of content has already gone live and it’s made a huge impact. Videos featuring JBL’s hero products have gained strong traction, resonating with audiences and spreading quickly across TikTok. The content captured exactly what the brand was looking for: authentic, relatable, and on-trend. The client was over the moon with the quality and fast turnaround, with Ashleigh, Marketing Manager at JBL, sharing:
“Hi Aimee, the videos are fantastic. A really great submission for our first ever brief working with your talent and JR in general. We’re really happy with how these turned out, thank you for arranging!” With more content still to roll out, JBL now has a library of fresh, creator-led assets ready to fuel launches, promotions, and sales campaigns and the early success has set a strong foundation for future UGC collaborations. 3 months across JBL organic and paid channels
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